Creative Strategy Portfolio

Whiteglove service to receive high-performance UGC ad creatives from top tier creators

Testimonials

Scope of work includes

  • Sourcing talent

  • Script ideation and editing

  • Filming & editing revisions

  • Brief direction

  • Project management

  • Communication coordination

Standard package $5000

10 videos x 2 additional hooks each = 20 UGC videos total from 5 creators

  • 90 days paid advertising usage rights

  • Organic usage rights in perpetuity

Different concepts to target various personas to relate to the audience!

Solo Skit - Regular user who wants to “life hack” her hobbies

Competitor comparison - Non stoner occasional user who doesn’t like awkward social confrontations

Competitor comparison - Looking for non risky alternatives to nicotine products & alcohol

Problem/Solution - Busy mom who just wants a safe way to wind down

Case Study #1: Adidas

Awareness campaigns for in-store retail, sales page, and the 2024 Copa x Adidas games in New Jersey and Miami

  • scriptwriting

  • A/B hook tests

  • storyboarding

  • creator sourcing

  • multiple on-screen talent

Street Interviews - Miami

Try on - Retail

Street Games - New Jersey

SMS Text - Sale

Case Study #2: Glowie

  • Test new front-facing concepts & US on-screen talent

  • A/B hook testing

  • Expand from Australian market into US

ASMR tapping

Reply to comment

Durability test - Humor

Competitor comparison

Case Study #3: Pearls Dental Care

Shock factor

Authority Figure

First impressions

Braces

Case Study #4: Listerine

Awareness campaign for Back To School and testing out catchy visual hooks and trends

Coconut splash trend

SMS Text - Prime Day

How to not use

Back to school packing